Explore a career in marketing through our Real-World Discovery session with Danielle Nakpil, founder of the marketing and design company Clay Wove Design and Strategy. Learn all about aligning marketing strategies with customer needs, delivering exceptional experiences, and leveraging customer advocacy. 

Session highlights: 

• 0:47: About OWN Academy
• 2:01: About our expert Danielle Nakpil 
• 7:22: Session overview 
• 9:46: What is marketing 
• 11:40: What is human-centric design
• 29:29: How to create a customer persona 
• 34:55: How to develop customer experience
• 37:34: How to create a marketing strategy 
• 39:12: How to leverage customer feedback 
• 40:05: Why brand loyalty equals customer success 
• 44:26: How to gauge success 
• 46:36: How to leverage digital tools 
• 48:15: How to personalize client approach 
• 50:00: How to deal with challenges 
• 53:06: Why career exploration matters

Our industry expert is also a Human Capital Consultant at Deloitte who focuses on culture transformation, leadership competencies, human-centered design, and growth and innovation. She was awarded the Outstanding Youth Ambassador for her work in 2022 at The Youth Assembly in New York City, in partnership with the United Nations programs. She is the chairperson of the mental health non-profit organization Where There Is Hope. 

For more career insights from different industry experts, sign up for our next Real-World Discovery sessions!