Try Not to Multitask, Especially if You’re Working from Home

In 2019, the idea of remote work had been mostly fantasy, a privilege reserved for those fortunate enough to be working in flexible industries and even more flexible employers, but when COVID-19 hit the following year, companies all over the world were forced to pivot. Everyone, from CEOs to new hires, had to adjust. By October 2020, 36% of employees from the Asia-Pacific region were already working from home more than once a week. 

Today, that number is undoubtedly higher.

“Half the jobs that people traditionally used to do in the office just end up being work-from-home,” says Shopify Hong Kong Lead Frankie Ng, “and then offices themselves will follow a more hotel-ing model where people come in, they check in, they book a desk for the day, work there, maybe they have a collaborative event.”

Despite the direction the future of work is going, however, he points out that it’s still important to see people in person. “I don’t think we will go a hundred percent remote because different people will have a different propensity or capability to actually work remotely,” he says. “It might not work well for some people’s mental health, which is very important by the way.”

Frankie’s apprehensions are valid. In a 2021 study published in the Journal of Occupational and Environmental Medicine, social confinement has been linked to higher levels of loneliness, which may be tied to declining work satisfaction and performance as well as stress enhancement. Apparently, Zoom meetings and other online gatherings can only do so much.

Isolation isn’t the only factor affecting work performance. The abundance of distractions at home also poses a hindrance to productivity. For Frankie, it’s imperative that he turn off his notifications for social media. “No notification stuff early on in the day because that will throw you into this distraction of trying to follow that news,” he says, “like if something’s going on with the elections, or if there’s some big drama in the news then you read that first thing in the morning and you’re going to be thinking about that all day so you have to find a way to set your mind and balance yourself before you kick off work.”

But perhaps one of the biggest obstacles against productivity is one most people might not immediately suspect. “I think that when you’re working from home, you want to be the most productive,” he says. “You really have to streamline and focus on one thing at a time, not actually be a multitasker.”

Multitasking, as defined by a column on Forbes, is “the act of undertaking more than one task at the same time (or during the same work session) in the name of super-efficiency.” On paper, it sounds like a smart strategy, but in recent years, more and more studies have shown that multitasking might actually have the converse effect.

As Frankie puts it, “[Multitasking] will be your downfall because you’ll feel like you’re doing a lot of stuff and then when the time passes, you’ll realize you got none of it really done.” 

PHOTO: Pixabay

Jade Carey

Co-Founder and Director, Little Cove Espresso and HAVN Coffee

Jade Carey is the Co-Founder and Director of Little Cove Espresso and HAVN Coffee in Hong Kong. As an F&B entrepreneur, she focuses on creating spaces that deliver an exceptional experience through specialty coffee, food, and warm, connected customer service. Jade is dedicated to the creative and design process of the physical spaces, branding, and menu development. Beyond the coffee and food, she is passionate about growing and empowering individuals within the team. She focuses on highlighting individual potential and creating opportunities for growth, fostering effective leaders who can then share their skills and contribute to others.

Jeff Wong

Consultant

Jeff is an accomplished senior B2B technology sales executive with a proven history of consistently building high performing teams to accelerate revenue growth. Served as the Country Manager of Linkedin Hong Kong and Head of Accelerated Growth Business at Google. Jeff is dedicated to empowering individuals and teams to reach their full potential while driving strategic initiatives that deliver meaningful impact. Jeff cares deeply about: Diversity, Inclusion and Equity and values: Integrity, accountability and Impact. His personal mission statement is " To help people be happier and more successful at work and at home."

Ting Mao

Founder & CEO, Sunnystep

Ting Mao, founder of Sunnystep, turned a personal spine injury into a mission: to create stylish, everyday performance footwear that truly supports the body. In partnership with the MIT Sports Lab, she drives innovation in shoes that combine science, comfort, and sustainability. Today, Sunnystep has 17 stores in Southeast Asia, ships globally and is recognized for empowering people through high-performance, body-friendly footwear for daily life.

Tim Smith

Head of Large Enterprises, Linkedin

Tim leads LinkedIn's Large Enterprise Sales team in Southeast Asia, with nearly two decades of experience in the talent industry across APAC. Originally from Tasmania he has worked in different regions including Hong Kong and now Singapore. Tim represents Linkedln at conferences typically aimed at the C-suite level. He is passionate about workforce transformation, Al, in-deman skills, and building professional brands that connect people to opportunities.

Billy Tam

Head Facilitator Director,
OWN Academy

Billy Tam is an architect turned entrepreneur with over 11 years of experience in 5 idea-to-exit startups in fitness, retail, and food and beverage. With 9 years of experience as a program facilitator, he was one of the pioneer entrepreneurship industry coaches at OWN Academy prior to joining the company. As the Director of Operations, he is responsible for overseeing all programs, facilitator recruitment and curriculum development at OWN Academy.

Tiphanie Doumba

Data Analyst

Tiphanie is a data analyst based in Dubai with experience leading transformation projects across Africa and the Middle East. She combines data insight with strategic vision, encouraging students to use analytical thinking as a tool for solving real-world problems and creating impact.

Tannya Jajal

Founder, AIDEN Global (Data Science & Al Innovation)

Tannya Jajal is an educator and technologist who has delivered 40+ keynotes worldwide on Al, machine learning, and consciousness. Before founding AIDEN, an education company building Al-integrated curricula and learning platforms for schools, she led cybersecurity at VMware, one of the world's top cloud infrastructure firms. A longtime Forbes contributor, she's spent over a decade exploring how Al is made, and how it's transforming the future of learning and work

Anvita Dasani

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Anvita is a Parsons-trained brand strategist and designer with over 12 years of experience across the Middle East and India. Having built brands for startups and global companies, she teaches creative problem-solving and design thinking through workshops across the UAE, India, and Egypt.

Sid Khakhar

Senior Architect, Atkins Realis

Sid is a senior architect with over 12 years of experience in architecture and urbanism across Asia and the Middle East. His work focuses on data-informed, participatory urban design, integrating innovation and analytical depth to shape human-centered cities.

Prerna Prasad

Founder, Curiousiac (Brand Strategy & Marketing)

Prerna is a brand and growth strategist working across design, storytelling, and marketing. She helps brands define their message and audience through curiosity-driven strategies, using creativity as a practical tool to drive influence and innovation.

Georgina Hills

Founder, ROOM 102 (Leadership & Sustainability in Fashion)

Georgina is a leadership coach and former fashion executive with over 25 years of experience across brands including CELINE, Dolce & Gabbana, and Armani. She partners with global houses like LVMH and Kering, guiding leaders to build emotionally intelligent, purpose-driven, and sustainable businesses.

Farah Kassab

Founder, Development x[by] Design (Urban Planning & Project Management)

Farah is an urban planner with 15 years of experience leading major projects across the Gulf Region. She advises governments and private sectors on urban master plans, combining technical expertise, strategic management, and stakeholder engagement to shape sustainable cities.

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Senior Consultant, Ernst & Young (ESG & Sustainability)

Dillon is an ESG and Sustainability professional at e& (etisalat) with extensive experience in reporting, assurance, and policy development. He helps organizations enhance transparency and credibility through global ESG frameworks and drives long-term value through sustainable business practices.

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