Next Talent Incubator Program

How to Stand Out in the Next Talent Incubator Applications

As sign-ups for our Next Talent Incubator Program re-open, we thought we’d talk a bit about how we go about choosing the select few who’ll have the rare privilege of kick-starting their dream projects with a mentor and attending professional workshops with Soho House Hong Kong and Soho House Mumbai.

It’s a lengthy process as we take the time to go through each application carefully before we shortlist and ultimately choose the mentees and match them to a mentor. To help increase your chances of getting accepted, we reached out to some of our past mentees as well as Elisa Mak, Programs Associate at OWN Academy, for tips on how you can get a coveted slot in the program. Read on to find out what they had to say.

Next Talent Incubator

You must possess the right attitude.

Our past mentees might have come from different backgrounds, but there’s one thing that they all have in common, and that’s the right mindset. According to Elisa, all of them are very passionate about their respective projects and are open to feedback. Incoming applicants will do well to show both in their application and the interview.

It also helps to be as forthcoming as possible with what you want to achieve with your time with the program, says Elisa. This doesn’t just allow us to get to know you better, but also shows us that you have some idea of what you want to achieve with the program.

OWN Soho House Photos event 2021 EDITED-12

You must have a project in mind.

Your project doesn’t have to be fully formed—it can be just a germ of an idea—as long as it’s something that you really want to pursue. “It can be as small as just creating something to reflect their mental state to as large as an event,” says Elisa, adding that the potential for personal growth is also a key factor in how the mentees are chosen.

Ashely Kim, one of our past mentees who has just graduated university and started a full-time marketing job, offers this advice: “It’s okay if you don’t have a detailed project in mind from the beginning, but be honest about your passions and chase this moment to do something that you have always wanted but never had the chance to do.”

Next Talent Incubator Program - Ashely Kim

You must show commitment.

The Next Talent Incubator for both Soho House Hong Kong and Soho House Mumbai will last for 12 weeks. While it’s not a full-time program, there are regular workshops and check-ins with the mentor, and mentees are expected to have completed their projects at the end of the program. There will be challenges, of course—anything worth doing has its fair share of birthing pains—which is why we’re looking for candidates who are determined to persevere. “They all must commit to what they sign up for,” Elisa adds.

Don’t worry. You won’t be alone in your journey. During this time, everyone, from your mentor to the people at Soho House, will be dedicated to helping nurture your skills and bring your dream project to life.

You must be true to yourself. 

It’s not about having the biggest personality or the most impressive resume. What’s more important is for us to be able to see who you really are. “Be sincere about joining, committing, and working on [your] own goals,” says Elisa.

https://www.humblebubbleco.com/Take it from one of our past mentees, Joanne Yiu, who isn’t just a marketing executive, but is also developing a wellness platform called humblebubbleco.com. “Just be yourself,” she says. “You don’t have to show that you’re perfect and you’re good at a lot of things. Also recognize areas of weaknesses and things you would like to work and improve on.” At the end of the day, the Next Talent Incubator is a program that is designed to help you succeed—not anybody else.

Applications for the Next Talent Incubator with Soho House Hong Kong and Soho House Mumbai are until July 15. Learn more about it here!

Jade Carey

Co-Founder and Director, Little Cove Espresso and HAVN Coffee

Jade Carey is the Co-Founder and Director of Little Cove Espresso and HAVN Coffee in Hong Kong. As an F&B entrepreneur, she focuses on creating spaces that deliver an exceptional experience through specialty coffee, food, and warm, connected customer service. Jade is dedicated to the creative and design process of the physical spaces, branding, and menu development. Beyond the coffee and food, she is passionate about growing and empowering individuals within the team. She focuses on highlighting individual potential and creating opportunities for growth, fostering effective leaders who can then share their skills and contribute to others.

Jeff Wong

Consultant

Jeff is an accomplished senior B2B technology sales executive with a proven history of consistently building high performing teams to accelerate revenue growth. Served as the Country Manager of Linkedin Hong Kong and Head of Accelerated Growth Business at Google. Jeff is dedicated to empowering individuals and teams to reach their full potential while driving strategic initiatives that deliver meaningful impact. Jeff cares deeply about: Diversity, Inclusion and Equity and values: Integrity, accountability and Impact. His personal mission statement is " To help people be happier and more successful at work and at home."

Ting Mao

Founder & CEO, Sunnystep

Ting Mao, founder of Sunnystep, turned a personal spine injury into a mission: to create stylish, everyday performance footwear that truly supports the body. In partnership with the MIT Sports Lab, she drives innovation in shoes that combine science, comfort, and sustainability. Today, Sunnystep has 17 stores in Southeast Asia, ships globally and is recognized for empowering people through high-performance, body-friendly footwear for daily life.

Tim Smith

Head of Large Enterprises, Linkedin

Tim leads LinkedIn's Large Enterprise Sales team in Southeast Asia, with nearly two decades of experience in the talent industry across APAC. Originally from Tasmania he has worked in different regions including Hong Kong and now Singapore. Tim represents Linkedln at conferences typically aimed at the C-suite level. He is passionate about workforce transformation, Al, in-deman skills, and building professional brands that connect people to opportunities.

Billy Tam

Head Facilitator Director,
OWN Academy

Billy Tam is an architect turned entrepreneur with over 11 years of experience in 5 idea-to-exit startups in fitness, retail, and food and beverage. With 9 years of experience as a program facilitator, he was one of the pioneer entrepreneurship industry coaches at OWN Academy prior to joining the company. As the Director of Operations, he is responsible for overseeing all programs, facilitator recruitment and curriculum development at OWN Academy.

Tiphanie Doumba

Data Analyst

Tiphanie is a data analyst based in Dubai with experience leading transformation projects across Africa and the Middle East. She combines data insight with strategic vision, encouraging students to use analytical thinking as a tool for solving real-world problems and creating impact.

Tannya Jajal

Founder, AIDEN Global (Data Science & Al Innovation)

Tannya Jajal is an educator and technologist who has delivered 40+ keynotes worldwide on Al, machine learning, and consciousness. Before founding AIDEN, an education company building Al-integrated curricula and learning platforms for schools, she led cybersecurity at VMware, one of the world's top cloud infrastructure firms. A longtime Forbes contributor, she's spent over a decade exploring how Al is made, and how it's transforming the future of learning and work

Anvita Dasani

Branding & Design Strategist

Anvita is a Parsons-trained brand strategist and designer with over 12 years of experience across the Middle East and India. Having built brands for startups and global companies, she teaches creative problem-solving and design thinking through workshops across the UAE, India, and Egypt.

Sid Khakhar

Senior Architect, Atkins Realis

Sid is a senior architect with over 12 years of experience in architecture and urbanism across Asia and the Middle East. His work focuses on data-informed, participatory urban design, integrating innovation and analytical depth to shape human-centered cities.

Prerna Prasad

Founder, Curiousiac (Brand Strategy & Marketing)

Prerna is a brand and growth strategist working across design, storytelling, and marketing. She helps brands define their message and audience through curiosity-driven strategies, using creativity as a practical tool to drive influence and innovation.

Georgina Hills

Founder, ROOM 102 (Leadership & Sustainability in Fashion)

Georgina is a leadership coach and former fashion executive with over 25 years of experience across brands including CELINE, Dolce & Gabbana, and Armani. She partners with global houses like LVMH and Kering, guiding leaders to build emotionally intelligent, purpose-driven, and sustainable businesses.

Farah Kassab

Founder, Development x[by] Design (Urban Planning & Project Management)

Farah is an urban planner with 15 years of experience leading major projects across the Gulf Region. She advises governments and private sectors on urban master plans, combining technical expertise, strategic management, and stakeholder engagement to shape sustainable cities.

Master-1

Dillon Coutinho

Senior Consultant, Ernst & Young (ESG & Sustainability)

Dillon is an ESG and Sustainability professional at e& (etisalat) with extensive experience in reporting, assurance, and policy development. He helps organizations enhance transparency and credibility through global ESG frameworks and drives long-term value through sustainable business practices.

Who this Camp is for?

Students aged 10-13

Comfortable with advanced English communication (to join pitching, teamwork, and project activities)

Accepted through an application process to ensure the best fit and experience (Note: Registration fees are refunded if your child isn’t eligible.)

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