Learn with DETERMINANT
When a Hong Kong men’s clothing brand gets the opportunity of a lifetime to work with one of the world’s most popular sports teams, the nature of the collaboration and the decision on which deal to take pose a crucial challenge.
GET TO KNOW THE BRAND
About DETERMINANT
DETERMINANT is a Hong Kong-based men’s clothing online shop built on three key pillars: exceptional quality, functional technology, and modern style. Exceptional quality runs through every aspect of the business, from design and material selection to production and distribution. Powered by functional technology, they create wrinkle-free, anti-bacterial, fast-drying, and highly breathable products. Their range of clothing is stylishly designed for the modern man to go from casual to formal, with 61 dress shirt sizes to fit every Asian body.
Driven by a genuine desire to change the game for their customers, employees, and communities, DETERMINANT enables customers, a.k.a. the Gamechangers, to look and feel good so they can focus on their goals—however they may define success. Within the company, DETERMINANT nurtures a culture of growth, diversity, and accountability. They uphold the value of sustainability every step of the way, from product development to marketing. They’re committed to making a difference, amplifying stories that inspire social change, and empowering extended communities.
A QUICK OVERVIEW
The Context
As DETERMINANT gears up for an exciting collaboration with professional football club FC Barcelona, OWN’s Learn With host Charlie Stewart looks into why these partnerships are necessary in the first place and what value they bring to the table.
Definition of Terms
Equip yourself to solve the problem by speaking the industry language better. Scroll through to learn what these terms mean.
UNDERSTANDING THE CHALLENGE
The Problem
Should DETERMINANT go for a brand partnership deal or a licensing deal? Which route will allow them to meet their business objectives while making the most out of the opportunity to work with FC Barcelona? Dive into the challenge when you press play.
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Problem-Solving Resources
Brand Feedback
Daisy and Stephanie from DETERMINANT share their thoughts on these learners’ proposed solutions.
THE DETERMINANT APPROACH
Brand Solution
Daisy Guo from DETERMINANT talks candidly about the decision they made, the key factors that led to it, and an important yet unexpected event that ended up reframing the company’s perspective and strategy.
