Learn with Determinant
When a Hong Kong men’s clothing brand gets the opportunity of a lifetime to work with one of the world’s most popular sports teams, the nature of the collaboration and the decision on which deal to take pose a crucial challenge. jlkfdsafsdljljlskdf
A QUICK OVERVIEW
The Context
As DETERMINANT gears up for an exciting collaboration with professional football club FC Barcelona, OWN’s Learn With host Charlie Stewart looks into why these partnerships are necessary in the first place and what value they bring to the table.
UNDERSTANDING THE CHALLENGE
The Problem
Should DETERMINANT go for a brand partnership deal or a licensing deal? Which route will allow them to meet their business objectives while making the most out of the opportunity to work with FC Barcelona? Dive into the challenge when you press play.
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Problem-Solving Resources
Brand Feedback
Daisy and Stephanie from DETERMINANT share their thoughts on these learners’ proposed solutions.
THE DETERMINANT APPROACH
Brand Solution
Daisy Guo from DETERMINANT talks candidly about the decision they made, the key factors that led to it, and an important yet unexpected event that ended up reframing the company’s perspective and strategy.
DISCOVER MORE PROBLEMS & SOLUTIONS
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Office Hour is OWN Academy’s online thought leadership series featuring experts from modern industries. By signing up for these sessions, you get exclusive access to relevant case studies, gain tacit knowledge by solving real-world problems, and receive live feedback on the solutions you came up with. You also learn how our industry expert solved the problem and pick up valuable advice on what it takes to succeed in the real world.
