Real World Learning: Fitness Entrepreneurship


Are you interested in sports and fitness and are thinking of making it a career? Learn all about how to set up your own fitness-related business in this series of masterclasses.

In this course, you will be working with the founder of LIGHTS//OUT Boxing Club as well as the company’s marketing and operation teams to pick up expert advice on everything from concept creation and execution to training and marketing. You’ll also be working closely with them to discover how they are coping with the times and think up of solutions to future-proof the fitness industry as a whole.

Date: April 5 – 9, 2021 (Monday to Friday)

Time: 3:30 pm HKT


Minimum 4 student number to activate the class
For every 5 students, we offer 1 scholarship opportunity

Course Breakdown

Day 1:

  • Introduction to the team and the concept behind LIGHTS//OUT Boxing Club
  • Meet with team leaders to discuss the different elements and revenue arms within the company
  • Join a private L//O class and provide feedback/review in a round table setting

Day 2:

  • Study and research fitness companies
  • Review case studies
  • Presentation of findings
  • Break into teams and learn from your coach
  • Brainstorm on a pop-up gym concept as the final project

Day 3:

  • Develop potential concept/pop up gym
  • Create a CV in preparation for a mock interview

Day 4:

  • Mock job interview
  • Revision of concept for investors’ presentation
  • Pop up gym rehearsal

Day 5:

  • Present business concept/idea to a real panel of investors
  • Launch pop up gym
  • Feedback and round table discussion

*Course structure and details are subject to change without prior notice


**Time and date of classes are subject to change