WIN A SCHOLARSHIP: OWN Academy x Lee Kum Kee (LKK) Entrepreneurship, Filmmaking and Sauce Production

$2,200.00

 


Win a scholarship with us, submit your video here: bit.ly/LKKVidCmp

This two-day program will focus on creativity, entrepreneurship and globalization under the context of Lee Kum Kee. Students will also learn storytelling in the process and via this avenue, to understand how to market a product. This results in a marketing advertisement video produced by the students, and selected videos will be published on OWN Academy’s social media pages and shared by Lee Kum Kee’s.

Lee Kum Kee’s headquarters in Tai Po acts as our base. We will learn the story of the entrepreneur, Lee Kum Sheung, and how he created Lee Kum Kee, along with filmmaking concepts. We then experiment with creating our very OWN sauce formula, then learn from the experts on how they do it. This is also framed within a marketing angle–how do we market a particular sauce? What is the target market? We begin again the next day by learning branding and logo design, then tour around their state-of-the-art production base to understand how to scale a business. This is then applied back into the filmmaking process and becomes a part of the marketing video to be produced and shared.

Sign Up Here   bit.ly/OWNLeeKumKee | +852 2850 4207 | info@ownacademy.co  

OWN Academy x Lee Kum Kee (LKK) Entrepreneurship, Storytelling and Sauce Production

OWN Academy takes learning outside of the four-walled classroom and connects students to the real world. We design the most powerful learning environments through experiential, theme-based and project-based learning. This is an opportunity where students gain new skills in a manner that cultivates the concept of “connecting the dots” of the world.

What can be a better educational experience than to have exclusive behind-the-scenes access to Lee Kum Kee, one of the most beloved family-owned global brands born in Hong Kong? Most of us know Lee Kum Kee as a sauce brand, but it is so much more than that. It represents history, values, entrepreneurship, sustainability and globalization.

This two-day program will focus on creativity, entrepreneurship and globalization. Students will also learn storytelling in the process and via this avenue, to understand how to market a product. This results in a marketing advertisement/ video produced by the students, and  selected videos will be published on OWN Academy’s social media pages and shared by Lee Kum Kee’s.

Lee Kum Kee’s headquarters in Tai Po acts as our base. We will learn the story of the entrepreneur, Lee Kum Sheung, and how he created Lee Kum Kee, along with filmmaking concepts. We then experiment with creating our very OWN sauce formula, then learn from the experts on how they do it. This is also framed within a marketing angle–how do we market a particular sauce? What is the target market? We begin again the next day by learning branding and logo design, then tour around their state-of-the-art production base to understand how to scale a business. This is then applied back into the filmmaking process and becomes a part of the marketing video to be produced and shared.

*Please note a smartphone (with a camera and recording function) with be required for this camp. Two free apps will need to be installed.

Dates: December 27 and 28, 2018 (Thursday and Friday)

Time: 9:30 am – 3:30 pm

Location: Lee Kum Kee Sauce Group Headquarters, 2-4 Dai Fat St, Tai Po Industrial Estate, Tai Po

Fee (inclusive of program and lunch): Regular at $2,200 | Early bird (before November 30) at $1,800

Age: 9+ years old

Language: CN + EN (Bilingual)

Skills developed

  • Entrepreneurship
  • Experimentation process with failure and success
  • Storytelling through filmmaking
  • Marketing and targeting markets
  • Concept of globalization
  • Understanding of supply chain management
  • Communication

廣告製作體驗課程

今個十二月, 自由學園首次與李錦記合作舉辦以學生為中心的課程,帶我們的下一代衝出教室,跳出填鴨式教育的框框,望將課程和現實社會連結,為孩子帶來一個深刻實用的體驗。這一個活動融入實驗式、主題式和專題式三大教學模式,讓孩子在充滿互動的課程中學習新技能和知識,並在重重難關中活學活用。

不得不提此課程的重點——李錦記——我們的合作夥伴。貴為一家在香港家傳戶曉的公司,相信連孩子都會聽過這個品牌,然而李錦記是否只是一家出品醬油調味料的公司呢?一家本地的醬油廠如何打入世界的市場?自由學園將帶大家走進李錦記的工廠,從歷史和價值剖析此這個富國際視野創業精神的品牌。

我們的課程位於李錦記的大埔總部,並在專家講解他們製作醬油的過程前讓大家施展渾身解數創造你們的“自由醬料”。這個兩日體將會是一個著眼於創意、創業精神和環球視野的體驗,其中,我們更會教授數碼年代不可或缺的短片製作技能,每個孩子都能夠親手製作一段只是屬於他的獨一無二的精彩回憶,當中被挑選的短片更會被分享在自由學園和李錦記的社交平台上。

日期:十二月二十七號及二十八號 (星期四和星期五)

時間: 九點半 至 三點半

地點:李錦記醬料集團總部香港新界大埔工業村大發街2-4號)

年齡: 9 歲或以上

語言: 英文為主 和 中文翻譯

 

早鳥優惠 十號前 – 1 小童: $1,800

標準價錢 – 1 小童: $2,200

(價錢包括了膳食及活動費用)