OWN Academy x Lee Kum Kee (LKK) Entrepreneurship, Storytelling and Sauce Production
OWN Academy takes learning outside of the four-walled classroom and connects students to the real world. We design the most powerful learning environments through experiential, theme-based and project-based learning. This is an opportunity where students gain new skills in a manner that cultivates the concept of “connecting the dots” of the world.
What can be a better educational experience than to have exclusive behind-the-scenes access to Lee Kum Kee, one of the most beloved family-owned global brands born in Hong Kong? Most of us know Lee Kum Kee as a sauce brand, but it is so much more than that. It represents history, values, entrepreneurship, sustainability and globalization.
This two-day program will focus on creativity, entrepreneurship and globalization. Students will also learn storytelling in the process and via this avenue, to understand how to market a product. This results in a marketing advertisement/ video produced by the students, and selected videos will be published on OWN Academy’s social media pages and shared by Lee Kum Kee’s.
Lee Kum Kee’s headquarters in Tai Po acts as our base. We will learn the story of the entrepreneur, Lee Kum Sheung, and how he created Lee Kum Kee, along with filmmaking concepts. We then experiment with creating our very OWN sauce formula, then learn from the experts on how they do it. This is also framed within a marketing angle–how do we market a particular sauce? What is the target market? We begin again the next day by learning branding and logo design, then tour around their state-of-the-art production base to understand how to scale a business. This is then applied back into the filmmaking process and becomes a part of the marketing video to be produced and shared.
*Please note a smartphone (with a camera and recording function) with be required for this camp. Two free apps will need to be installed.
Dates: December 27 and 28, 2018 (Thursday and Friday)
Time: 9:30 am – 3:30 pm
Location: Lee Kum Kee Sauce Group Headquarters, 2-4 Dai Fat St, Tai Po Industrial Estate, Tai Po
Fee (inclusive of program and lunch): Regular at $2,200 | Early bird (before November 30) at $1,800
Age: 9+ years old
Language: CN + EN (Bilingual)
- Experimentation process with failure and success
- Storytelling through filmmaking
- Marketing and targeting markets
- Concept of globalization
- Understanding of supply chain management