Real World Learning: E-Commerce Entrepreneurship


Have you ever wanted to start your own online business? Experience what it’s like to be an entrepreneur and create your own e-commerce business. In this course, you’ll get to learn the end to end process of how to build a business in the digital age, including creating your own product, building a brand, coming up with a marketing strategy, and more.

Date: April 5 – 9, 2021 (Monday to Friday)

Time: 10:30 am HKT


Minimum 4 student number to activate the class
For every 5 students, we offer 1 scholarship opportunity

Course Breakdown

Day 1: Introduction

  • Explore types of entrepreneurs
  • Guided Research
  • Develop concepts and ideas to help sell a product

Day 2: Creating a Brand

  • Develop product name, logo, and website
  • Explore Social media & create mood board 
  • Digital marketing: Instagram, TikTok, Facebook, and YouTube

Day 3: Pricing

  • Dive into finance: cost, price, and profit
  • Price strategy and marketing
  • Shipping & Packaging

Day 4: Photography

  • Finishing product ready for photography
  • Lifestyle and product images for a website, social media, and product creation
  • Guest speaker

Session 5: Finding a Unique Selling Point

  • Prepare creative assets and descriptions
  • Career coaching and goal setting presentation
  • Pitching the overall idea

Recommended software: (not required)

Photoshop & video editing software on your computer or phone

**Time and date of classes are subject to change