Coach Profile
Coach Name: Adam Raby
Current Title: Founder & Director at Mazu Concepts Ltd
Industry: E-Commerce / Entrepreneurship
Coach Bio:
Adam is the founder and director of Mazu Resortwear and has worked in various advertising agencies and sports brands across Hong Kong. He has experience in client relations, the formation and initiation of sales pitches, as well as marketing and branding. He is also a Creative Account and Business Development Director at BUD ON CREATION, a creative agency that provides marketing and promotional services to companies.
As an avid rugby player and football fan, Adam is extremely passionate about sports, bringing his active, creative, and energetic approach in sports to the working environment. He hopes to expand his business within the Asian region, as well as maximize the creative potential of his team.
Course Breakdown
Program Objectives:
– Learn the skills and process need to create a brand
– Develop concepts and ideas to help sell a product
– Formulate a business idea/plan to be pitched in front of the class
– Earn a summer internship (For exceptional students only)
You should join this course if you…
– Are interested in starting your own business
– Want to get an inside look into the day to day operations of an entrepreneur
– Have a business idea and are looking for ways to execute it
Skills Level: All Levels
Software Needed / Pre-Course Material: Adobe Suites, Photoshop, and video editing software
Course Breakdown:
Session 1: Introduction
– Different types of entrepreneurs
– Develop concepts and ideas to help sell a product
Session 2: Creating a Brand
– Product name, logo, and website
– Social media for the product
Session 3: Pricing
– Talk on cost, price, and profit
– Price strategy and marketing
– Social media strategy
– Digital marketing: Instagram, TikTok, Facebook, and YouTube
Session 4: Photography
– Lifestyle and product images for a website, social media, and product creation
Session 5: Finding a Unique Selling Point
– Prepare creative assets and descriptions
– Career coaching and goal setting presentation
– Pitching the overall idea
