Design a new play experience with Philip So

  • 22 February 2023

Enter the World of Product Design

PHOTO: Julia M Cameron (

Make the world your playground and bring innovative new product ideas to life. As a product designer for children’s toys, you’ll dive into the joys of play to brainstorm tools, techniques, themes, and activities and come up with an elevator pitch for a new version of the toy kit. You’ll also demonstrate your “play pattern,” or the intended step-by-step customer experience, for this exciting new product.

Book now to get access to the full case study, which you’ll need to solve prior to the online event. 

5 Fast Facts About Philip So

  1. Philip is an industrial designer with 12 years of experience, specializing in children’s toys and consumer electronics.
  2. After graduating from Carleton University’s School of Industrial Design in Ottawa, he ventured from indie artist studios to international corporations to create charming and successful consumer products.
  3. He has worked for fun brands such as Kinetic Sand, Etch-A-Sketch, Harry Potter, and more! 
  4. His work has brought him around the world, taking him to design exhibitions in New York, Milan, and Hong Kong; and manufacturer inspections in China and Vietnam.
  5. He currently runs his own design office in Vancouver.

  • Time : 8:00 pm - 9:00 pm (Asia/Hong_Kong)
  • Registration Deadline : 15 February 2023

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[Note: This event will be held on zoom. Attendee will get zoom meeting URL through email]

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